NourishNova
Breakfast Delivery Application
Experience the convenience of ordering healthiness the night before, and wake up to a fresh, nutritious delivery at your doorstep the next morning
UX Research / User Interface / Branding / Figma
Project Overview
The Product
: NourishNova is a groundbreaking mobile application that allows users to pre-order their breakfast the night before, ensuring they wake up to a fresh, nutritious meal delivered to their doorstep. The app serves as an interactive platform where users can explore and select from an extensive array of wholesome food options, tailored to cater to a variety of dietary preferences and requirements.
The Problem
: The primary problem the NourishNova project aims to solve is the challenge faced by many busy individuals in maintaining a healthy diet, particularly at breakfast, due to lack of time and accessibility to nutritious meals. Furthermore, the project addresses the lack of personalization in most existing food delivery services, which often fail to cater adequately to individual dietary preferences and health goals.
The Goal
: The primary objective of the NourishNova project is to revolutionize the breakfast routine by combining the convenience of technology with the benefits of a nutritious start to the day. We aspire to make healthy eating accessible and enjoyable, encouraging individuals to prioritize their well-being without compromising on their busy schedules.
My Role / Responsibility
: UXUI Designer / User Research, Wire-framing, Prototyping, etc.
Empathy Maps
What the user says during the interview (Use direct quotes)
user's physical actions during the interview.
Says:
Users often expressed statements like, "I want to eat healthier, but I just don't have the time in the mornings to prepare a nutritious meal." They frequently voiced concerns about a lack of personalized meal options in existing apps: "Most delivery apps have a one-size-fits-all menu. It's hard for me to find options that fit my dietary restrictions."
USER
Does:
During the user interviews, many were seen juggling multiple apps and websites in an attempt to find suitable breakfast options. Others had homemade charts or meal plans, reflecting their efforts to incorporate healthier eating habits into their daily routines.
Thinks:
By observing facial expressions and subtle cues, I inferred that users often felt overwhelmed by the complexities of managing a healthy diet alongside their busy schedules. They thought things like, "I wish there was a simpler way to get a healthy, personalized breakfast without needing to cook or sacrifice sleep."
Feels:
When asked how they feel when trying to place delivery orders through an app, many users expressed frustration, saying, "It's often frustrating and time-consuming, especially when I can't find what I want." On the topic of healthier breakfast options, a sense of resignation was common: "It feels like too much effort for something that should be simple and convenient." These sentiments highlight the emotional strain of trying to reconcile convenience with health, creating a strong desire for a more user-friendly, personalized solution.
User doesn't actually say. but that you can tell through observation. facial expressions a great way to understand what a user is thinking.
You can directly ask "How do you feel when you try to place delivery orders through an app?"
Understanding the User
User Research: Summary
: In the initial stages of the NourishNova project, I conducted extensive user research centered around creating empathy maps, a powerful tool that encapsulates what a user says, thinks, does, and feels. These maps allowed me to vividly visualize and understand our target users' needs, preferences, and struggles in relation to breakfast routines and food delivery services.
Going into the research, my assumptions were that users would predominantly prioritize speed and convenience in a breakfast delivery service, while also showing interest in personalized and health-focused options.
After the creation and analysis of the empathy maps, my assumptions were confirmed, but new insights also emerged. While convenience was indeed a key preference as seen from the 'Says' and 'Does' categories of the empathy maps, the 'Thinks' and 'Feels' categories revealed a strong yearning among users for personalization and dietary customization. Users were vocal about their desire for a service that can accommodate their specific dietary needs and wellness goals - an aspect they felt was missing in current offerings.
These insights gleaned from the empathy maps significantly influenced the UX design of the NourishNova app, guiding me towards developing a solution that offers not just convenience, but also caters to personalized nutritional needs and preferences.
User Research: Pain Points
1
Pain Point
Lack of Time:
Many users expressed difficulty in finding the time to prepare a nutritious breakfast, often due to early work hours or other morning commitments. This led to a reliance on quick, often less healthy options, or skipping breakfast entirely.
2
Pain Point
Lack of Personalization:
Users often felt frustrated with the generic nature of breakfast options available on existing delivery platforms. They expressed a desire for meals that catered to their specific dietary restrictions or health goals, such as vegan, gluten-free, low-carb, high-protein options, etc.
Persona
Problem Statement #2:
John, a [ fitness trainer with specific dietary restrictions ], needs [ a reliable delivery service that can provide high-protein, low-carb breakfast options ]because [ current platforms often lack variety in catered meal plans, forcing him to spend valuable time preparing his own meals or settling for options that don't align with his dietary needs.]
User Journey
3
Pain Point
Complicated Ordering Process:
Some users found the process of placing a delivery order through existing apps to be time-consuming and complex, particularly when trying to filter through numerous choices and select healthier options.
Problem Statement #1:
Sarah, a busy [ corporate lawyer ], needs [ a convenient way to access personalized, nutritious breakfast options ] because [ her early morning schedule and high-stress job leave little time for meal preparation ]. She often resorts to unhealthy or unsatisfying alternatives, compromising her goal of maintaining a balanced diet to support her demanding lifestyle.
User Research
Problem Statement
Personas
User Journey Map
4
Pain Point
Inconsistent Quality:
Users shared experiences of receiving meals that were not up to their expected standards, in terms of freshness, taste, or portion size. This inconsistency led to disappointment and a lack of trust in the reliability of delivery services.
Starting the Design
User Flow
The path taken by a typical user on an app or a website. so they can complete a task from start to finish.
The user flow should be as simple and intuitive as possible, reducing the number of steps needed to accomplish a task. Always design with the user's convenience in mind.
Paper Wireframes
Image of paper wireframes including five different versions of the same screen and one image of the new, refined version
Low Fidelity Wireframes
The lo-fi wireframe is based on user flow and highlights key features laid out on the sketches. By expanding on this basis, the structure of the wireframe becomes specific and oriented towards addressing the student's problem statement. With this minimum viable product, I can take it to the execution phase.
Login / Signup
Onboarding / Welcome Screen
Profile Creation
Menu Exploration
Customisation
Adding to Cart
Checkout
Confirmation
Order tracking
Round 2 Findings
1. Payment Method Selection
There was a consensus among users that the payment method selection could be made more visible. Users suggested a dedicated step for payment during the checkout process to avoid confusion and make the process smoother.
2. Order Confirmation Page
Post-purchase, users expressed a desire for a more detailed order confirmation page that includes not only an order summary but also estimated preparation and delivery times.
3. Meal Descriptions
Users found the meal descriptions somewhat lacking. They were interested in having more detailed descriptions, including a full ingredient list, nutritional information, and even possible allergens. This information would be particularly helpful for health-conscious users or those with specific dietary needs.
Usability Study: Findings
Round 1 Findings
1. Dietary Preferences Navigation
Users expressed some difficulty navigating through meals according to their specific dietary preferences. There was a desire for a more intuitive way to filter meals based on diet - vegetarian, vegan, high-protein, etc.
2. Customization Process
The users appreciated the meal customization feature but found the current process a bit complex. They suggested a more streamlined approach where adding, removing, or swapping ingredients is more straightforward.
3. Account Setup
Some users found the account setup process slightly lengthy, suggesting a quicker setup option or even a guest checkout for those who want to try the service before committing to an account setup.
Branding
"NourishNova"
"NourishNova" is a thoughtfully crafted app name that embodies the essence of our brand. The term "Nourish" forms the cornerstone of our commitment, emphasizing our dedication to providing our valued customers with a diverse array of nutritious and wholesome food options. Our mission is to promote well-being and nourishment through our carefully curated breakfast offerings, empowering individuals to kickstart their days with vitality and vigor.
On the other hand, "Nova" carries a profound symbolism, denoting a sudden and radiant brightening of a star. In the context of our application, it epitomizes the spirit of new beginnings and transformative experiences. "NourishNova" heralds a fresh and innovative approach to breakfast delivery, where each morning becomes a moment of anticipation, delight, and discovery.
With this name, we aspire to resonate with health-conscious individuals seeking a seamless and enriching breakfast solution. By blending nutritional excellence with a sense of wonder and excitement, "NourishNova" aims to become a guiding light for those on a journey towards a healthier and more fulfilling lifestyle. Join us as we embark on this stellar voyage together, nourishing both body and soul with every delightful bite.