There’s a Noise in the Shed

D&AD / Motion Graphics / Visual Identity / Interactive Design

Audible is a storytelling platform, offering an accessible streaming service that curates the world's most extensive collection of audiobooks and podcasts across various genres, crafted by exceptional artists and writers.

The main challenge faced was establishing a visual identity that transcends conventional page layouts and providing a more interactive design solution to enhance the brand's communication. To address this, the team aimed to design a distinctive cover for content synopses and create a unique overall identity.

The target audience for Audible comprises younger families who enjoy listening together and seek amusement through tales involving mystical creatures.

Insights guiding the creative approach included redesigning the website layout to adapt to the shift from physical to digital books, and adopting a convenient and interactive approach to foster reader engagement.

The creative strategy involved implementing interactive and participatory solutions, encouraging readers to engage in activities like previewing a dynamic design to capture their interest.

The core concept was to envision an alternative world within a metaphorical shed, entirely distinct from our own, infusing the story's development with a captivating flavor. To cater to both children and adults, special attention was devoted to striking a visual balance, avoiding excessive stimulation or monotony.

The primary aim of Audible was to unleash the power of the spoken word, while the designers aimed to keep the viewer's attention fixated on the brand's assets. To illustrate the contrast between the two worlds, the outdoors and the shed were depicted in opposite directions, and enigmatic sketches were incorporated to intrigue readers.